Knowledge Center

Marketing, Communications and Events

Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.

The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.

Glebe Spree 150

May 09, 2019 Award

Glebe Spree is an annual promotion by the Glebe Business Improvement Area (Glebe BIA) in Ottawa, Canada. Over the past seven years, it has become one of the neighborhood’s most successful traffic generators and an annual Glebe tradition. Running from November 15-December 31, Glebe Spree rewards shoppers receive a stamp for every $20 worth of purchases made at participating Glebe merchants. Once they have collected $200 worth of stamps, their ballot is eligible to enter the drawing for a

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Gettin’ Diggy With It

May 09, 2019 Award

Whenever a municipality decides to undertake a construction project, no matter the size, the public perception is often one of inconvenience and ugliness. In reality, despite the inconveniences they impart, construction projects are tied to progress with something being improved upon or something new being created. As best practice, the Hartford Business Improvement District (HBID) designs, prints, and provides non-traditional construction signage to aid local businesses affected by major

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Artwork from Burning Man

May 09, 2019 Award

Washington, DC is known for historic monuments and national treasures. The central business district is not necessarily known as a hub for artistic creativity or for being “cool.” However, in 2017, the Golden Triangle BID embarked on a groundbreaking partnership with the Smithsonian’s historic Renwick Gallery to change that perception. The fruits of this collaboration, six breathtaking, large-scale public art installations, are on view now through December 2018 throughout the Golden

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“Meet Me Downtown” Marketing Campaign

May 08, 2019 Award

In August 2015, the Downtown Berkeley Association convened leading downtown arts partners to develop a “Meet Me Downtown” (MMDT) marketing campaign, to coincide with opening of the new BAMPFA, UC Theatre, and Berkeley Rep Peet’s Theatre, all in early 2016. “Meet Me Downtown” is an action‐oriented campaign that leverages the growing number of arts, cultural, food and entertainment venues in Downtown Berkeley. With the creative assistance of Berkeley-based

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#LoveYourDowntown Campaign

May 08, 2019 Award

In summer of 2015, Downtown Fredericton Inc. (DFI) launched their #LoveYourDowntown campaign. This was a week-long campaign leading up to the Canada Day Celebrations in Downtown Fredericton, in which thousands flock to the local square for a day of live music, family activities and great food. The campaign consisted of multiple coordinated components, including a video commercial, a splash page for entering a contest to win $1,000, the #loveyourdowntown hashtag, digital ads, downtown signage,

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DUMBOVIP

May 08, 2019 Award

DUMBO Improvement District is a small neighborhood on the Brooklyn waterfront that has seen rapid redevelopment over the last twenty years, largely through adaptive reuse of existing industrial buildings which transformed into small independent retailers. As the neighborhood grew, prices grew, and retailers struggled to connect with new community members. In summer 2015, DUMBO commissioned a retail market study that showed significant leakage, despite the availability of certain goods and

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Get Down

May 08, 2019 Award

At the start of 2015, Downtown London, Ontario, made a strategic decision to move away from traditional billboards or print ads to target earned media opportunities. The organization recognized social media as an important tool to tap into the new demographic living and working in the downtown. Since the new millennium, London’s downtown has become increasingly younger, richer, denser, and busier. Downtown London encouraged Londoners and visitors to Get Down. The foundation of the campaign was

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The Elbow, DTJax’s Entertainment District & The Elbow Marketing Co-Operative

May 08, 2019 Award

In 2003, bars were so scarce in Downtown Jacksonville that marketing a “live/work/play” environment conspicuously lacked a nightlife component. Downtown Vision, Inc. (DVI), along with the City of Jacksonville and other stakeholders, fostered the growth of locally owned restaurants, bars and nightclubs in downtown. DVI convened bar and restaurant owners as a steering committee to formulate marketing plans. Adopting and promoting the authentic grassroots “Elbow” brand,

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Why Rush Hour

May 08, 2019 Award

Seattle is already notorious for bad traffic, which would only become worse when, in April 2016, the Washington State DOT announced a two-week closure of the Alaskan Way Viaduct, an elevated section of State Route 99 in Seattle that runs right through downtown Seattle, carrying more than 100,000 commuters into and out of the city daily. The closure was part of an ongoing construction project to replace the Viaduct with an underground tunnel. A previous earthquake-related closure had been termed

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Best of DTO Photo Contest

May 08, 2019 Award

Highlight missing – just skip

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